Business Improvement

Small Businesses Affected By The Floods Get Help

The recent torrential rainfall that has plagued parts of the country has had a devastating potentially fatal effect on thousands of small businesses throughout the UK. In the space of five weeks severe flooding has impacted on almost 500000 properties in the northeast midlands southwest and southeast of the UK with many small businesses included in amongst those casualties. With gloomy estimates of around six months or longer to get the affected areas back into fullworking order can these small businesses survive or will many be shutting up shop this year?

Whether traditional bricks and mortar or the new breed of small business that is thriving solely on the web the floods hit a wide variety of enterprises. Thankfully help is at hand jointly from the Federation of Small Businesses and Her Majestys Revenue and Customs. The FSB has recently announced a 500k relief fund offering members interest free loans to help them through the recovery time and the HMRC is to offer tax assistance to those affected by the recent floods.

Acting as a business finder for the local community the FSB also protects and promotes the interests of the selfemployed and all those who run their own businesses and recently applauded the HMRC decision. The FSB National Chairman John Wright said:

“I warmly welcome the decision by HMRC to offer businesses help with their taxes in the short term as they recover from the floods. All assistance is gratefully received as the flood waters recede and this will go a long way to ensure that more businesses can remain solvent until they can trade again.”

In addition to the HMRC help the FSB are offering each affected member interestfree loans of up to 5000 from the relief fund in a move that should help local businesses cope better with the floods aftermath.

However there is a silver lining for small businesses near the flood areas that have not been directly affected by the disastrous consequences of the floods. There will inevitably be a huge demand for local traders and small businesses to help in the effort to restore homes to their former glory and to supply white goods carpets curtains and furniture ruined by the floods. No doubt flood affected householders will be frantically searching their local business listings to find tradesmen who can help repair and restore their homes and supply replacement goods. Indeed some of the badly hit small businesses may be helped on the fast track to recovery and in return may be able to help other floodhit businesses to remain solvent via their own trade.

About the writer:  Andrew Regan is a freelance online journalist.

Selling Resale Rights E-books!

When selling resale rights ebooks it pays to study the sales letters packaged with the products and look for creative ways to improve them and make them unique. The effort you put into customizing will pay off in future sales. Here are some ways to make stock ebook sales letters stand out from the crowd.

First Check the Competition

In the resale rights ebook marketing game you are bound to have competitors. This shouldn’t worry you but you should know what you are up against. Before deciding on your ebook sales and marketing plan search for sites selling the same ebook you are and study the promotional methods they use. Go to www.guidetoplr.com you will likely find that very little thought has gone into marketing the product. This is good for you. It’s your chance to stand out from the herd.

Create Multiple Headlines

The most important part of your ebook sales letter is the headline. If it doesn’t grab the readers attention right away chances are he or she will just click away from your page.

Write more headlines for your ebook sales letter even if you’re happy with the one you have. Different benefits of owning your ebook will appeal to different readers. Make a list of the problems that owning the ebook will solve for your readers and create a headline for each one.

If you have trouble writing headlines search for sites selling similar ebooks and study the headlines used in their sales letters. Another way to learn how to create attentiongrabbing headlines is to look closely at the newspaper. Most large newspapers have professional staff that do nothing but create headlines. Study their methods and learn.

Once you have an arsenal of headlines at your disposal start testing by rotating them on your sales page. This can be done manually by changing the headline and reloading your page or automatically with a script that will change blocks of text on your sales page after a set number of displays. Be sure to set up ad tracking so that you will know which headline is getting the best response.

Modify the Ebook Sales Letter

When looking at the competition’s sites you probably found that most of them were using the same sales letter that came with the product without bothering to make any changes. You can do better. Read the sales letter carefully and compare it to sales letters that you found enticing and make changes. Look again at your list of product benefits and decide if some of these should be emphasised for the market you are targeting.

Does the standard resale rights ebook sales letter use bullet points? If not break down the paragraphs into bullet points or add more points to the existing bullets.

Add Quality Bonus Ebooks

If you have a stock of similar resale rights ebooks available create added value by offering some as bonuses. You can create powerful incentives for readers to purchase your resale rights ebooks by offering high quality bonuses that equal or exceed the value of the ebook you are selling. Be sure to explain the benefits of owning the bonus ebooks with a bulleted list.

Boost the Ebook Guarantee

Many people are afraid of being cheated when they purchase products online. It’s your job to make them feel as comfortable as possible about buying from you. Make your guarantee for the resale right ebook as long as your payment processor will allow. Go to www.privatelabelcontentsriches.com on the ebook sales letter put your guarantee in a separate box in a handwriting font along with your full name. Offer a method of contact for after sales service.

Offer a Refund in Return for an Ebook Testimonial

Well written honest testimonials can really boost sales of resale rights ebooks. By offering to refund the purchase price of your ebook in return for a testimonial you stand to gain a powerful selling feature. You also reassure your customer that your company is solid and will be around for the long term and you give him or her a way to get something they need at no cost.

Even the most well written resale rights ebook sales letter can be made more effective by customizing for the market you are targeting. The effort you put into reworking your sales letter now is sure to pay off for you in the future.

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Sales Training Tip How To Respond To Im Happy With My Supplier Thanks

I’m Happy You’re Happy!!

WHAT barrier? How do you break that barrier?

Here is a question for everyone to think about and I am not being sarcastic.

I want you seriously to think about this: When the prospect says “I’m happy with my supplier.” What barrier what objection what problem are we talking about?

A few seconds into a cold call the prospect says he or she is happy with their current supplier.

Ok

So?

What’s the problem?

OF COURSE he or she is happy with their current supplier. What kind of a decent business person would NOT be happy with whom they are doing business with?

Think about it: A business manager is doing business with a company that he is unhappy or unsatisfied in doing business with. WHY on earth would he continue doing business with that company even for a minute?

Is he stupid?

If he was unhappy then why did he or she not rectify the situation before?

Was he waiting for you to call while in the mean time his company was losing money or service by continuing to work with a substandard vendor?

As sales people we too often fall into the trap of looking for the prospect that is sitting there waiting for us to call. This is a mistake. Frankly I don’t want to do business with the manager or director who has been doing business with a supplier that they do not want to do business with. This person is could be incompetent or at best a lousy manager.

Of course they are happy and I am happy that they are happy!

Now again what is the barrier that we talking about?

Are you asking this person after only a few seconds on the telephone to drop their current supplier and do business with you? Of course not.

All you are seeking is a meeting right? Ok. Then what does the fact that they are happy have to do with the price of tea in China?

Too often we try to skip over the steps in the sales process. When calling for an appointmentjust sell the appointmentjust sell the meeting. They are happy so what? You are not asking them to drop their supplier and give you the business. All you are looking for is a meeting.

That’s alljust a meeting.

Prospect:

“I’m sorry but I am very happy with my current supplier. I have been doing business with them for 14 years now and I am not thinking about changing.

Sales Person:

“Great! I’m glad to hear that Mr. Prospect and if you were NOT happy with your supplier then I would have to wonder how you were running your business. Please don’t misunderstand me. I am not asking you to change suppliers or to even THINK about doing something like that. In fact I have not yet EARNED the right even to ask you. The purpose of my call is to introduce myself and ABC Company and simply to update you of the options which I am certain that as a savvy business man you always want to stay informed of.

“Mr. Prospect over a cup of coffee I’ll update you on the options available and provide you with some very valuable information that will be beneficial to you whether we ever do any business or not. If our relationship goes any further than this one meeting it will only be because YOU want it to. I can see you on Tuesday at 4:15?

Now you know me and you know that the above example is in no way meant to be a script.

That example represents the way of THINKING; the mentality you have to have.

Don’t skip steps in the sales process. First get the appointment. Then make the presentation then the proposal. Don’t look for the lay downs.

Sell ONLY the meeting.

Happy Selling!

About the writer:  Sean McPheat provides sales coaching to businesses large and small. Visit his sales blog for free sales training tipsand advice on how to increase your closing ratios and make more sales.