Business Improvement

Archive for October, 2011

Sales Marketing Metrics Scorecards Improve Performance

It’s been said that money hides mistakes. Corporate earnings are down the market drops triple digits on multiple days housing prices continue to fall and foreclosure rates are skyrocketing. It’s no question that we are in an unstable economic environment. Are we in a recession right now if not today will we slip into one next week or perhaps next month? With economic uncertainty looming many of our clients are asking: How should I position my firm in the months to come?

We are fast approaching the end of the first quarter. Today we cover a topic that just might contain the insight you need to uncover any hidden mistakes and help you surpass your 2008 goals.

The “Balanced Scorecard” is a strategic management approach developed in the early 1990s by Dr Robert Kaplan of Harvard Business School and Dr David Norton.

Much like the “Balanced Scorecard” of the 1990s that focused on linking business performance to department metrics The CxO Group uses a “Sales Balanced Scorecard” http://www.salesscorecard.com with a similar approach but designed for today’s economy.

Today’s scorecard creates interaction and links between five sales management pillars as a packaged team to help drive performance.

Sales

Marketing

Strategy

Operations/Development

Partners/Alliances

First we create identifiable tactical measures for each of your sales team members and contributing departments. Then we develop and help you implement the scorecard into a living breathing business tool to proactively manage and link strategy marketing and sales.

This tool becomes a leading business driver that when used correctly increases corporate cash flow accelerates operational success and allows companies to manage their business model by proactive metrics not reactively by emotion.

With this linkage the scorecard provides clarity in strategic and tactical goals that can be readily monitored to understand where performance is coming from and where remedial attention is needed. As I mentioned we are regularly asked about the best improvement initiatives to be made in this uncertain economy. We always suggest companies look towards sales metrics as the way to grow their business and uncover those “hidden” mistakes.

Start with the foundation. If your sales and marketing organization doesnt have clear objectives and metrics for accountability then you probably have a few mistakes hiding in your process that are costing you money. Clear sales objectives that are aligned with company strategy is one way you can be assured of hitting your goals in uncertain economic times.

At The CxO Group we believe the entire company not just the sales department is responsible for revenue capture! Visit us online at http://www.thecxogroup.com give us a call today at 972 7276880 or email infothecxogroup.com to chat about how we can help you create a sales marketing metrics scorecard that is custom fit so your firm’s business assets are centralized on revenue development and all departments are linked to the performance.

About the writer:  Rick Erling is the President of The CxO Group LLC in Dallas Texas. The firm specializes in sales marketing and business growth strategies to improve revenue.

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Rubber Bracelets

The obsession on rubber bracelets was started by The Lance Armstrong Foundation. The foundation traded the first bracelet embossed Live Strong for 1 each to raise money for cancer research. They can also be referred to as wrists bands.

Rubber bracelets can be of many types can be of nationalism friendly sports and many others. They are also imprinted with different messages. For example a friendly one may be I miss you or I will treasure you forever and so on. A patriotic may have a jingle such as Long Live Our Country There is also Customized bracelets which are a perfect and inexpensive way to promote your brand name product team or idea. There is a wide of variety of bracelets available in a large range of sizes and colors to meet your needs.

Rubber wristbands are being worn by athletes politicians and even celebrities. They can be easily imprinted and transformed into awareness bracelets for various causes that are sweeping the nation similar to the Lance Armstrong Live Strong awareness bracelet.

Not only are the modified rubber wristbands used as awareness bracelets they are perfect for fundraiser promotions. Schools clubs and organizations can sell the bracelets as fundraisers to spread awareness and raise school spirit. Churches can use them as fundraisers to earn money for various missions and charities. Rubber wristbands are a popular corporate promotional giveaway and can be handed out at trade shows or included in press kits.

Silicone is the material that makes the rubber bracelets. With the technology that is existing now the bracelets can be produced radiance that is notable during the night. The can be colored in almost any imaginable color or colors. Classically the bracelets cost 25 or less when produced in great quantities. They are next sold independently for about 1 each.

About the writer:  Peter Gitundu Researches And Reports On Business. For More Information On Rubber Bracelets Visit His Site At RUBBER BRACELETS

Returnable Packaging Lowers Labor Costs Argues Container Exchanger

David Madden President of Container Exchanger recently reported that Since returnable packaging options reduces or eliminates the need to assemble cardboard boxes associated labor costs are immediately reduced. This type of lean manufacturing and distribution metric is quantifiable and makes this environmentally sound decision a good business choice as well.

Container Exchanger is an online marketplace that offers manufacturing and distribution businesses an outlet for procuring or selling used returnable packaging. The product offerings include many standard and common reusable packaging solutions including but not limited to plastic totes plastic collapsible bulk boxes metal containers wire baskets and plastic pallets. Launched in 2005 ContainerExchanger.com has empowered companies to reduce packaging acquisition costs through access to used returnable packaging inventories and it has enabled companies to maximize return during disposal of their used packaging fleets.

Returnable packaging reduces waste created by every business. The EarthWorks Group estimates that 30 of landfill waste is created by plastic and paper packaging. The use of cardboard products and other onetimeuse packaging products contribute to this waste. The per piece packaging costs for used bulk containers and totes can be as low as 5 of the costs for a comparable expendable solution depending on shipping volumes.

Folding bulk containers industrial totes and metal storage bins are used over and over again within a facility or between a supplier and a customer. They can be used literally thousands of times. These bulk boxes are much cheaper in the long term when compared to buying cardboard boxes and wood crates every time that product is shipped. Savings can be observed in the per piece packaging cost. While the upfront investment in returnable packaging may cost more savings can be realized quickly through repeated use the same bulk containers metal bins and totes are used over and over labor no more box assembly material handling fewer moves from stackable containers quality fewer rejects due to damaged packaging and floor space plastic and metal containers can stack very high.

Container Exchanger www.containerexchanger.com is dedicated to the sale and resale of reusable packaging and containers. The firm resells folding bulk containers metal storage bins plastic industrial totes plastic pallets and used gaylord boxes nationwide. When a company is finished using a returnable packaging fleet Container Exchanger represents the seller and finds a buyer for the used bulk packaging. Sellers enjoy a high sales price for a better return on investment. Buyers save significantly in comparison to new packaging prices.

Container Exchanger

www.containerexchanger.com

David Madden President

prcontainerexchanger.com

4045515599

About the writer:  Professional Marketing Firm