Business Improvement

17 Points To A Perfect Press Release Your Media Calling

April 25th, 2011 |

Author: admin

17 Points To A Perfect Press Release Your Media Calling Card

The press release is your calling card to the media. It can make the difference between PR success and getting your story lost in the circular file. The press release tells your story. Its job is to interest the media and get them to want more information. But the media receives thousands of emails a day. The PR wire services are flooded with them. PR companies and businesses are sending them out daily. So how do you get through to and editor or producer who is already on press release overload? Make it stand out. Have your release tell a story. Look at all of the angles available. Follow the steps below and get your release out there.

1 One page its the law

2 Define your message

3 Think in terms of headlines

4 Sell your story not yourself

5 Study the type of stories that the various media outlets need.

6 Pitch to the medias needs not yours

7 Modify your release to fit the needs of the various different outlets

8 Be creative but keep your release simple concise and to the point.

9 Confirm the contact information before sending it out

8 Find the appropriate media contact at each outlet

11 If you are announcing an event be sure to include the place date and time.

12 Have someone else proof your release for errors

13 Be sure to cover all of the who what where and when information.

14 Keep your release clean crisp and easy to read.

15 List your name and contact number at the bottom of the page.

16 Position yourself as an expert not a salesperson.

17 Allow plenty of time for your release to arrive

Dont try to be overly cute or different. Let the story drive the pitch. Your initial ideas are probably the same ones that all of your competitors are using so try and think out of the box. And although I know your story is a fascinating one no dont make your press release two pages long!

For further information visit:
www.AnthonyMora.com

About the writer:nbsp;nbsp;Anthony Mora began his media career as a freelance journalist for suchpublications as Us Rolling Stone and other local and nationalpublications. He served as editorinchief of two Los Angelesbasedentertainment and lifestyleoriented publications and cofounded Phillips Mora Entertainment a public relations and personal management company which ventured into video and film production.In 1990 Anthony formed Anthony Mora Communications Inc. a LosAngelesbased media relations company that specializes in media placement image development and media training. AMC Inc. has placed clients in: Time Newsweek 60 Minutes CNN The Wall Street Journal The Oprah Winfrey Show The New York Times Los Angeles Times and other local national and international media outlets.Anthony has been featured in: USA Today Newsweek The New York Times The Los Angeles Times The Wall Street Journal The BBC CNN Entrepreneur Fox News MSNBC and other media. He has written three books. The most recent “Spin to Win” is a stepbystep guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and userfriendly “Spin to Win” can be utilized by heads of major corporations small business owners and entrepreneurs.